Often retailers I have helped tell me that they sell much more in a two or three hour event than they would in an ordinary day. This is not just because the event itself has attracted more customers. Indeed, sometimes an event is put on for a small, exclusive group of selected VIP customers. The main reason that events are so profitable are because the customers value having an unbiased personal stylist to give them expert advice and an honest opinion. I also encourage them to try on outfits and items that they never would have dreamed of trying but which I know will suit them. Because the customers buy outfits and accessories at the event which suit them perfectly, they will be a good advert for your store or boutique and will send their friends your way!